PinnedSarah MitchellinBetter MarketingPoor Writing Costs More Than You Realise (and How to Fix it)Business writing requires investment — an investment of time, talent, and usually the help from one or more subject matter experts·7 min read·Dec 29, 2020--5--5
Sarah MitchellinBetter MarketingHow to Ensure Your Brand Stories Are Fit to PrintUse this formula to increase your chances for earned media·4 min read·Dec 9, 2022----
Sarah Mitchell25 Signs Your Content Marketing Strategy is Headed for DisasterThe first time I saw a measurable return on investment in content marketing was in 1996.·7 min read·Apr 6, 2021----
Sarah MitchellWriting Effectiveness Research Shows Quality Matters in 2020An overwhelming majority of business communicators know what successful writing looks like, but fewer than half think the content they…·6 min read·Nov 22, 2020----
Sarah MitchellThe secret to writing effectiveness [RESEARCH]Do you know the secret to effective writing? When I say effective writing, I mean writing that has a positive impact on your business…·5 min read·Mar 3, 2020----
Sarah MitchellHow to write an obituary when you don’t know what to sayWriting an obituary is an awful job.·8 min read·Aug 6, 2019----
Sarah MitchellOne Thing to Guarantee Better-quality WritingA friend recently asked me what I do to maintain productivity in my writing. He is a small-business owner looking for hacks to help get…·7 min read·Feb 12, 2019----
Sarah Mitchell10 Copywriting Hacks Anyone Can UseWould you like to write better? Copywriters use a few tricks to ensure they produce more powerful copy — and so can you.·3 min read·Jun 29, 2015----
Sarah Mitchell5 Good Reasons to Include Hyperlinks in Your Content MarketingAnd improve the effectiveness of your writing·3 min read·Sep 28, 2011--1--1
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