25 Signs Your Content Marketing Strategy is Headed for Disaster
7 min readApr 6, 2021
The first time I saw a measurable return on investment in content marketing was in 1996.
No one was calling it content marketing at that time, but that’s what it was. I was writing case studies, magazine articles, and fact sheets to support products I was selling. It was easy to measure the return because I had a big quota that was being tracked on a…