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Writing Effectiveness Research Shows Quality Matters in 2020
An overwhelming majority of business communicators know what successful writing looks like, but fewer than half think the content they publish is effective. Where are they struggling with their writing and, more importantly, how can they be more effective?
These are just a few of the findings and questions we asked in the 2020 State of Writing Report from Typeset® and Mantis Research.
We launched our first global survey into writing effectiveness to uncover where businesses are winning, where they’re falling down, and where they can improve, when it comes to writing. We asked business people who rely on written communication — marketers, communication professionals and small-business owners — to assess the results of their writing efforts.
We wanted to know what habits, processes, and techniques make any business communicator more successful — and by successful we mean how can we improve the return on the writing investments we make in our businesses.
What we discovered goes a long way to showing the importance of quality control processes in business writing.
