The secret to writing effectiveness [RESEARCH]

Do you know the secret to effective writing? When I say effective writing, I mean writing that has a positive impact on your business. This is what I wanted to find out when I opened a survey into writing effectiveness last September at Typeset. The results are in: State of Writing 2020 compares the most effective business communicators with those who have room for improvement. We partnered with Mantis Research to conduct the survey, collect data and help analyse the results. Here’s what we found out.

Key findings from State of Writing 2020 research

1. The majority of business communicators know what success looks like, but fewer than half consider themselves successful.
2. Nearly half of communicators aren’t sure what their audience wants to read.
3. Quality control in their writing process is lacking.
4. Communicators are too focused on increasing quantity.
5. There’s a big opportunity to focus on more meaningful metrics when measuring writing effectiveness, but we tend to go for the easy options.
6. Communicators are struggling…