PinnedPublished inBetter MarketingPoor Writing Costs More Than You Realise (and How to Fix it)Business writing requires investment — an investment of time, talent, and usually the help from one or more subject matter expertsDec 29, 20205Dec 29, 20205
Published inBetter MarketingHow to Ensure Your Brand Stories Are Fit to PrintUse this formula to increase your chances for earned mediaDec 9, 2022Dec 9, 2022
25 Signs Your Content Marketing Strategy is Headed for DisasterThe first time I saw a measurable return on investment in content marketing was in 1996.Apr 6, 2021Apr 6, 2021
Writing Effectiveness Research Shows Quality Matters in 2020An overwhelming majority of business communicators know what successful writing looks like, but fewer than half think the content they…Nov 22, 2020Nov 22, 2020
The secret to writing effectiveness [RESEARCH]Do you know the secret to effective writing? When I say effective writing, I mean writing that has a positive impact on your business…Mar 3, 2020Mar 3, 2020
How to write an obituary when you don’t know what to sayWriting an obituary is an awful job.Aug 6, 2019Aug 6, 2019
One Thing to Guarantee Better-quality WritingA friend recently asked me what I do to maintain productivity in my writing. He is a small-business owner looking for hacks to help get…Feb 12, 2019Feb 12, 2019
10 Copywriting Hacks Anyone Can UseWould you like to write better? Copywriters use a few tricks to ensure they produce more powerful copy — and so can you.Jun 29, 2015Jun 29, 2015
5 Good Reasons to Include Hyperlinks in Your Content MarketingAnd improve the effectiveness of your writingSep 28, 20111Sep 28, 20111
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